Learning keeps you in the lead

Data-Driven Content

What you'll Learn

How digital marketing works through data.


An overview of omni-channel and programmatic advertising, and how to implement them.


Meta campaigns with advanced strategies to increase sales.


Mega campaigns that link Google inventories with Meta audiences to boost sales and brand recognition.


Performance metrics and secondary metrics, and how to track and optimize campaigns.


How the Meta Veckery Clerk Grooves ads system works.


Marketing psychology: how people buy more and fast.


How to apply mere exposure (ETE – exponential trust effect campaign for new and well-known brands to generate tons of bucks)

Technical Part

  1. WE’LL BUILD ONLINE STRATEGIES BASED ON YOUR BUSINESS NEEDS DURING THE COURSE.
  2. MIX AND MATCH THESE ONLINE STRATEGIES WITH SOCIAL MEDIA ALGORITHMS TO OBTAIN THE MAXIMUM RESULTS.
  3. BUILD HIGHLY CONVERTING LANDING PAGES WITH THE LOWEST COST POSSIBLE.
  4. MICRO-TARGETING STRATEGIES THAT HELP PERSONALIZE THE ADS WITH AUTOMATION TECHS.
  5. HOW TO RUN PROFITABLE ADS BY SELECTING THE BEST FB/IG AUDIENCES.
  6. DATA-DRIVEN MARKETING MODEL CONCEPT.
  7. THE ULTIMATE AUDIENCES AND THEIR FUNNEL: BUILD AND CLASSIFY THEM BASED ON THEIR POTENTIAL FOR YOUR BUSINESS.
  8. HOW TO SCALE FACEBOOK AND INSTAGRAM ADS (THE RIGHT WAY).
  9. HOW TO AVOID DIMINISHING RETURNS ON AD SPEND.
  10. HOW TO AVOID AUDIENCE OVERLAP DURING CAMPAIGN FLIGHT.
  11. 14 TWEAK METHODOLOGIES THAT LET YOUR AD RESULTS GET IMPROVED.
  12. Setup of the Mega Campaign (linking Meta audiences with Google inventories)

Duration: 5 Sessions 2hrs each.

occurrence : Weekly

Fee: EGP 7,000 Instead of EGP 9,500

About Instructor

Dr. Abanoub Azmi

Pharmacist

Data-Driven Media Expert
Develop and Audit Multinational companies strategies and campaigns.
Founder of The-Boosters Performance agency and E-Learning Platforms for performance Marketers.

He has been working in paid media from 2012.
Digital Marketer in pharmaceutical & Healthcare fields , Eager to learn new skills and help others to grow.

Develop and audit digital strategies throughout platforms data science as regular reporting and analysis, blending of mathematics, business acumen & digital tools all of which help the decision maker in finding out the hidden insights which can be of major use in the formation of a digital decision,

Depending on the business need to achieve the campaign goal

Community-Driven FAQs

Does this diploma suit beginner or advanced advertiser ?

This diploma will tackle everything about advertising from scratch; it will suit beginner knowledge as well as advanced-level advertiser tactics and strategies.

When will it start, and how many sessions are there?

There will be 5 sessions, once per week for 2 hours each. The diploma will start on the 21st of December.

Can we ask questions during the sessions?

Yes, you can ask questions during our sessions. Feel free to ask anything you'd like to know!